Most of the people on social media are Millennials because they are connected and tech-savvy. A "Millennial" is a person that was born in the 21st century, between the 1980's to the late 1990's/2000. This includes myself, and probably most of the people that are reading this post. Being a Millennial means that you are part of a the first generation to be grow up with technology. Other characteristics besides connected and tech-savvy are multi-tasker, confident, transparent and most of all sarcastic. All of these combined are shown a great deal through the social media accounts of the people that fall in this category. Sarcasm and humor are so present within everyday conversation in person and on social media. Brands have taken this into account and started to use the everyday conversation of their consumers, themselves. Their use of this, and relating to the consumer, turns heads and opens eyes to bring awareness to the companies. If a company can relate to the way we feel and talk to each other everyday, the better their message will get across to us.
My favorite thing to see on social media would have to be when companies tweet either back to consumers, or to another company. Twitter users, me included, thrive off of establishment responses, especially when there super sassy. Once again fast food restaurants are a fore runner in this kind of social media. The top two I see the most are Taco Bell and Wendy's, but occasionally you see Wal Mart throw out a couple responses here and there. Wendy's is the biggest establishment to feed into tweets about competition while Taco Bell kind of only really responds to consumer tweets directed towards them. The witty and quick responses, where companies use modern day slang and catch phrases while on the low still in a way promoting their brand, always seem to keep me entertained for hours on end.
Other companies that use humor and sarcasm whether with responding or just posting their own stuff are Charmin, Old Spice, JetBlue, DiGiorno, and AMC Movie Theaters. Companies and even sports teams. When it comes to social media do not care about their image, they care more about entertainment, which is important in todays marketing society. A lot of the time what interests me, or
even an average person, isn't "what's going to give me the most information," but it is "what's going to interest me the most." Humor catches attention, humor is interesting, humor sells.
Picture Credit (Twitter & Instagram)
I think the company with the best twitter account is Denny's. It's got a weird vibe to it but it really leaves an impression on the reader because it is funny and many times relatable. Not sure their account will draw more customers to the restaurant, but it will definitely cause a laugh or two which in many people's minds will increase the brand's image.
ReplyDeleteI haven't looked into Denny's but I definitely will! I agree though, I don't think their responses on social media are trying to bring in customers more than trying to draw attention to themselves.
DeleteJen, again your blog caught my attention and kept me thriving to read the rest of it! I love when companies tweet back to their consumers also, and I have tweeted back and forth with Chipotle before and they were hilarious and ended up sending me free burrito coupons. I think as a millennial, it is so important to know where we stand in the technology world. We must keep going further and adapt to these marketing changes, and the companies make it enjoyable and memorable.
ReplyDeleteThanks Brandon! I agree and the same thing happened to me with Wendy's
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